Australia’s most-popular vehicle
Utes have dominated car sales in the first half of 2025, with the Ford Ranger remaining Australian motorists’ most popular vehicle.
Toyota HiLux, Isuzu Ute D-Max and the BYD Shark 6 rounded out the top four vehicles sold on the Australian market, cementing the popularity of dual-cab utes. In fact, dual-cab utes made up a whopping 15.2 per cent of all vehicles sales in June 2025.
The rest of the top 10 was made of SUVs, including the popular Toyota RAV4 and Mazda CX-5 models.
Sedans and hatchback sales continued to decline in June 2025, with sales down 27.9 per cent year-on-year.
Federal Chamber of Automotive Industries Chief Executive Tony Weber says the results highlight the continued popularity of dual-cab utes in Australia.
“Australia remains one of the most open and competitive markets in the world, where consumers have a wide range of choice across all market segments,” he says.
| Top 10 vehicle says January–June 2025 | |
|---|---|
| 1 | Ford Ranger |
| 2 | Toyota HiLux |
| 3 | Isuzu Ute D-Max |
| 4 | BYD Shark 6 |
| 5 | Ford Everest |
| 6 | Mazda CX-5 |
| 7 | Hyundai Kona |
| 8 | Toyota RAV4 |
| 9 | Hyundai Tucson |
| 10 | Toyota Landcruiser |
Toyota leads the market
Toyota remains the most popular car brand in Australia with 20 per cent of the market share. Mazda (8 per cent) and Ford 7.8 per cent) were second and third respectively.
Chinese car manufacturers GWM, BYD and MG all ranked in the top 10 for car sales.
| Top 10 manufacturers January–June 2025 | |
|---|---|
| 1 | Toyota |
| 2 | Mazda |
| 3 | Ford |
| 4 | Kia |
| 5 | Hyundai |
| 6 | Mitsubishi |
| 7 | GWM |
| 8 | BYD |
| 9 | Isuzu Ute |
| 10 | MG |
If you’re in the market for a car and you’re looking to find out more about fuel consumption, the AAA’s Real-World Testing Program is an independent initiative for testing vehicle emissions and fuel consumption.
Find out about the fuel efficiency of specific makes and models, including the 2024 models (and earlier) of some of the cars listed above, by visiting the Real-World Testing Program website.